"How can I build my own profitable business?"

"How can I build my own profitable business?"

Let me guess...

You’re still struggling to grow your own profitable business. Even though you’ve already spent ages trying.

You've tried building products before. Maybe you even did some marketing too.

But you're still struggling to find your first customers and build a product people love to pay for.

Don't worry - I've been in your shoes and felt that pain.

You’re in the same position most first-time founders are.


  • … how do I make sure I'm building a product people want to buy?
  • … how do I find and close my first paying customers?
  • … how do I grow this into a successful, profitable business faster?

This time, it’ll be different.

This time, you’re going to achieve your dream.

This time, you won’t feel…

  • alone
  • demotivated and directionless. With no-one to hold you accountable
  • … like you're wasting your time building and doing stuff that doesn't move you closer to success

You can and should have the lifestyle you always dreamed of... the freedom and excitement of running your own profitable business.

With no boss to answer to and the security that comes with making and selling a product your customers love.

And guess what…

Even if you’ve never done any sales before, you can make this happen.

But it can’t wait. You need to start now!

"Why will I succeed this time?"

You’ve been looking at sales all wrong.

It isn’t about pushing your product onto customers.

But learning how to understand them.

Identifying audiences and pain points. Handling objections. Aligning yourself with the customer…

and closing deals.

None of this is difficult - it’s just unintuitive.

I learned this stuff the hard way. And it allowed me to build and sell two of my own companies.

But it took me nine years and $millions of software sold to become any good.

A mix of trial and error, reading endless sales books and trying out a whole host of tools.

What if you could avoid these mistakes and find a simple, repeatable blueprint to sales?

A blueprint that helped you…

  • … find an audience and pain point that customers will be fighting to give you 💰💰💰 for!
  • make your first sales and find product/market fit
  • … implement a predictable, repeatable sales strategy to grow your project into a profitable business

... all in just 9 weeks!

You get access to the sales knowledge I had to spend years of pain learning the hard way. And then refined into super effective, actionable lessons... over years coaching hundreds of founders just like you.

You'll focus only on doing things that move the needle. With exactly the right mix of...

  • accountability and community
  • actionable sales lessons
  • 1-on-1 coaching - where we get hands-on and push/pull you to success

But you won’t have an easy ride!

This course is only for people who have had enough of not running a profitable business.

And, if you want to change that, you'll have to put in the work!

Together, we'll kickstart you towards your own successful, profitable business.

As soon as you enroll, you get access to:

  • ... 30+ actionable video/text tutorials
  • ... templates and worksheets for everything from your first cold email to closing an enterprise deal
  • ... our Slack accountability and coaching group
  • ... 4x 1-on-1 coaching sessions where we solve your problems, fast

Spaces are limited. Ensure your spot (with an earlybird discount) by signing up for the waitlist now...

No spam. I promise.

"Is this course for me?"

You're the perfect fit for this course, if...

  • ... you're a founder, developer, freelancer or plan to be soon
  • ... you're building a business or side project with $0-5k monthly revenue
  • ... you're fed up of building things nobody wants to buy
  • ... you want to build a profitable business with real customers, quickly
  • ... you're not afraid to put in hard work to get results
  • ... you're selling to businesses or 'prosumers'

This course isn't a good fit for you, if...

  • ... you're building an ecommerce store or to-do list app
  • ... you've already built a product to $10k+ MRR before
  • ... you're more interested in pushing your (maybe terrible) product onto the world than building a profitable business
  • ... you aren’t willing to commit to actually doing the work (that’s totally fine btw - there’s no rule against ‘playing’ entrepreneur - just do it somewhere else!)

Gabriel J. Pérez

Founder, Koipun

Louis's advice is spot on, concrete and actionable. Several times he has saved me countless hours with my project.

[Louis] helped my business with sensible advice and an actionable framework for getting to 100 customers.


Indie Hacker

What an awesome talk on customer acquisition at the London Indie Hackers meetup... Louis's insights were on point!

"What will I learn?"

There are 3 main components to the course.

Firstly, you'll use video tutorials and templates to learn and implement important sales skills every founder needs to master.

Things like creating your first cold email sequence, how to close deals, and where to find customers in the first place.

Secondly, you'll be kept accountable, build a support network and get help in our Slack community of participants and alumni.

Finally, we'll sit down for 4x 1-on-1 coaching sessions during the course, where we remove any obstacles in your path to profitability and paying customers.

What does the syllabus look like?

You'll follow the same framework I used to build and sell two of my own businesses, plus coach hundreds of founders to success...

Step 1: Lay the groundwork

In the first step, you will...

  • ... learn how to choose an audience/niche
  • ... identify and understand their pain points
  • ... use that to come up with a product customers are falling over themselves to pay you for
  • ... learn the basics of sales (aligning values, pulling not pushing, etc)

This step normally takes 2 weeks.

Step 2: Make your first sales

In the second step, you will...

  • ... learn how to identify and handle your customer objections
  • ... meaning you can make your first sales
  • ... by learning how to find leads, put together an amazing outreach sequence to hook them, and close the deal
  • ... while also starting to think about how to use different sales tools

This step normally takes 4-5 weeks.

Step 3: Learn how to grow to profitability

In the last step, you will...

  • ... learn how to automate your sales funnel (and move towards inbound marketing)
  • ... meaning you can scale your sales predictably
  • ... and make more money
  • ... putting you on the path to running your own profitable business

This step normally takes 2-3 weeks to learn... And a lifetime to implement and perfect!

Card image cap
Louis Nicholls

Who you're working with...

Before jumping full-time into consulting, I led partnerships and channel sales for a startup which raised over $14m. Before that, I built and sold my own SaaS company (and other projects).

I'm also the author of the Social Proof Handbook and write a weekly advice newsletter helping 3'000+ founders grow their projects.


Will it be worth it for me?

I don't know...

If you're willing to put in the work and are able to focus on the customer's pain not your product vision, then I promise this course will give you everything you need to build a profitable business.

Put in the effort, follow the framework, and this course will easily pay for itself 100s of times over.

I'll move heaven and earth to get you there.

But it always takes effort to go from nothing to something.

Either way, if, for whatever reason, you’re not happy with the course, I don’t want your money. Simply let me know within 30 days of enrollment and I’ll give you a full refund.

How long can I access the course for?

Forever and ever.

You’ll have access to all the videos, worksheets along with any future updates we have planned.

You'll also have access to the super powerful Slack community.

How long does the course take to complete?

You should aim to finish in 9 weeks, but we allow for 12.

It depends on how far along you already are and how fast your chosen industry moves.

Why do I need to learn sales? Can’t I do this with marketing?

Ah, the classic technical founder mistake.

Read this and then come back...

I already have a product, will this course help me turn it into a profitable business?


If you already have more than 1 paying customer then yes, almost definitely.

If not, then there's a good chance it is impossible to turn your product into a profitable company.

Either way, you'll find that out super quick in this course, and learn how to pivot to something people do want to buy (if necessary).

I don’t have a product yet, is that a problem?

No no no!

That's ideal!

In the first part of the course, you'll learn how to discover a product that people actually want to buy.

Coming into the course without having made mistakes will help you move forward much faster (because you have less baggage to drop along the way).

Can I just get the lessons without the coaching and community access?


I want every single founder who takes part in my course to build a successful, profitable business.

And the only way I can guarantee that is if they take part in the whole thing. The course is set up the way it is for a reason, after all.

I have another question…


I love helping founders and answering your questions.

Just shoot me an email.

© Louis Nicholls 2019. All rights reserved

Ready to learn sales and grow a successful business? Join the waitlist now for updates, exclusive content and an exclusive earlybird discount 💰...

Ready to learn sales and grow a successful business? Join the waitlist now for updates, exclusive content and an exclusive earlybird discount 💰...

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