Get just good enough at sales to stop spamming people, find your first 100 customers, and grow a business people love to pay you 💰💰💰 for.
Join thousands of successful founders for the next free course...
You don’t want to learn sales.
You want to build a profitable business. And sales isn’t how you’re going to grow long term.
Plus, it’s scary, uncomfortable, and you’re just not very good at it.
So you can skip it and just do marketing instead. Right?
If you want to take the least risky, least sleazy, fastest route to $10k MRR - you *absolutely* want to start out by doing sales.
Courtland Allen, founder of Indie Hackers, says it best…
You know how things haven't quite worked out for your business so far?
What if - this time - it were different?
When you take this free course and learn the fundamentals of sales, it will be!
You'll learn how to...
... all in less time than it takes to watch four episodes of Better Call Saul!
Being 'good enough' at sales is a superpower. it's how...
… and if someone like me - the least natural salesperson in the world - can get good enough at sales to build a profitable business, then you can too!
Here's what happened to three founders who took my last sales course:
After taking the course, you won’t be a great salesperson.
But you don’t need to be a great salesperson. That would be a waste of your time.
You just need to get into the sales mindset and be ‘good enough’ at sales to get to $10k MRR.
So that’s what you’ll get out of the course.
Fair warning though: You might even start to find doing sales fun...
The S4F course is a "sales-hacks" free zone. We're here to help you create lasting value for real people.
I'm a naturally terrible salesperson who learned sales the hard way.
Over the last decade I've built and sold several successful SaaS businesses of my own. Including leading sales teams and closing deals worth $100, $1k, $10k, and $100k+.
I've also led partnerships and channel sales for a startup which raised over $14m.
As a sales coach, I've helped hundreds of founders make $millions. And been invited to give sales workshops for Earnest Capital, Baremetrics, Stripe and more.
Outside of S4F, my "day job" is building SparkLoop - a SaaS tool for newsletters.
I don't know...
If you're willing to put in the work and are able to focus on the customer's pain not your product vision, then I promise this course will give you the sales skills you need to build a profitable business.
That said, you still need to put in the effort, follow the advice, and care about your audience.
Forever and ever.
You’ll have access to all the videos, worksheets along with any future updates we have planned.
Consuming the content takes about 3 hours. If you do the exercises too, you'll need to set aside maybe two afternoons.
Most founders find themselves coming back to specific sections as they encounter challenges and need a refresh though.
Ah, the classic technical founder mistake.
Read this and then come back...
I keep thinking about this article— so good. I see so many aspiring founders twiddling on pretty marketing and building products in isolation. Sales is scary but get your butt out there and talk to real people and sell. ☝️ https://t.co/jRmKmmm1yF— Stephanie Hurlburt (@sehurlburt) January 26, 2019
If you already have more than 2 paying customers then yes, almost definitely.
If not, then there's a good chance it is impossible to turn your product into a profitable company.
Either way, you'll find that out super quick in this course, and learn how to pivot to something people do want to buy (if necessary).
No no no!
With a fresh slate, it'll be easier for you to get into the "sales mindset" and focus on creating value for real people.
Coming into the course without having made mistakes will help you move forward much faster (because you have less baggage to drop along the way).
Yes! There's a (paid) S4F community, and I run Sales Bootcamps for small groups of highly motivated founders (with 1-on-1 coaching) too.
You can find out more about them by enrolling in the free course.
I know how difficult it can be to commit the time (or cash) to that, so I've finally managed to make the lessons and templates available by themselves at a more affordable price.
I love helping founders and answering your questions.
Just shoot me an email.