Are you fed up of not running your own profitable business?

Are you fed up of not running your own profitable business?

It's time to change that. Today.

Get just good enough at sales to find your first customers and grow a business people love to pay you 💰💰💰 for.

Start now with five free preview lessons and templates from the course...

Or join now if you're already convinced!

Ok, let’s get real for a minute…

You want to build a profitable business that’ll fit your lifestyle goals.

But - even though you’ve tried a few times - nothing quite seems to work...

  • ... you can't find your first customers
  • ... your growth has stalled and $10k MRR seems out of reach
  • ... and you’re starting to feel kinda alone and directionless 😓

... sound familiar?

What if - this time - it were different?

What would you have to change, to start growing a profitable business today?

Well, when you look at successful founders I've interviewed on the podcast, they get three fundamental skills right. They can...

  • ... identify, find and reach potential customers
  • ... get these potential customers to tell you their pains, dreams and goals
  • ... overcome their objections and motivate them to take action

And you know what those skills describe?

Being good at doing sales.

"What? No! I don't want to do sales, it's {excuse}”

Yep, I've heard it all before...

  • ... "but sales doesn't scale"
  • ... "but sales is kinda scary and I don't enjoy it"
  • ... "but I'm no good at sales, I tried already and it didn't work"

Ten years ago, that was me too.

I hated the idea of doing sales, and I was terrible at it. In fact, I was probably one of the least naturally-gifted salespeople ever.

But - after trying to avoid it for ages - I finally gave in and learnt how to do sales.

And I became good enough at it to close $millions in deals and build/sell several of my own SaaS companies.

So what changed?

I realised that - when you do it right - sales isn't hard, scary or scammy at all.

It's actually...

  • ... the basis of ALL good marketing
  • ... the most reliable, efficient way to find your first customers
  • ... the best way to create real value for real people (that you can charge real, healthy money for)

Being good at sales isn't about hacks, tricks, or negotiating. It's about people - understanding, connecting with and helping them.

It's the reliable, predictable way to start and grow a successful B2B business.

You can do it too.

And - when you do it well - it even becomes kinda fun...

"So how can I get good at sales, fast?"

It took me years of practice and A LOT of mistakes to become an effective salesperson...

You don’t have time for that 💁‍♂️.

Which is fine, because you don't need to be a great salesperson!

You just need to be good enough at the fundamentals to make sales and grow your business to $10k in MRR.

And this is where most founders fail...

Because they want to learn how to do sales before trying it in the real world.

Which never works, because the hard part of sales isn’t doing the right things... it’s diagnosing what you’re doing wrong in the first place.

"What should I do instead?"

That's the question I've spent a year answering. Thousands of hours, helping and coaching hundreds of founders through their sales challenges.

Working out the quickest, most reliable way to get you 'just good enough' at sales to find your first customers and grow a profitable business.

And now, I've turned it into the Sales for Founders course.

Here's your plan of action...

  1. You learn the fundamentals of sales, and go out and use them in your business
  2. When you get stuck, you use the course content to diagnose your problem. What is really going wrong?
  3. We solve that problem - with the course content, templates, and worksheets from me and other experts
  4. You use the community to stay motivated and accountable - with weekly check-ins, group office hours and more
  5. (coaching track only) You get 1-on-1 coaching where we solve your challenges, avoid mistakes and help you grow even faster

You have no idea how much I wish this course had existed 10 years ago when I was starting out…

Building your business will still be hard work - that's unavoidable. But whatever sales challenge you’re struggling with, I guarantee there’ll be an actionable lesson or template in the course to help you overcome it faster.

Ready to build your profitable business?

With a 30-day moneyback guarantee and ZERO refund requests (out of 200+ enrolled founders), you can start today completely risk free.

All you need to do is decide on which package suits your commitment level (and wallet) best...

The Self Study Track

Everything you need to get 'just good enough' at sales to find your first customers and grow a profitable business.


  • ... learn how to overcome any sales obstacles in your path to $10k MRR with 50+ actionable video and text lessons from 5 sales experts (and me)
  • ... make more sales, faster, with 30+ templates and worksheets that have generated $millions in revenue
  • ... stay motivated, accountable, and less likely to give up with access to our Slack community and group office hours (I'm in there answering questions every day too).

If you're not too sure if you're really ready to commit to building a business yet (or - let's be direct here - if money's real tight right now) then this is the version of the course for you.


The Coaching Track

Are you burning to grow your sales and ready to commit to 10+ hours working on your business each week?

Then this is the track for you. It's everything from the self-study track, but with 4x45min, 1-on-1 coaching calls (biweekly, or as needed) included as well.

You can count on me to help you identify and remove obstacles quickly, keep you accountable and motivated, and grow your business faster.


Or get it for 3 monthly installments of $249.

"Will this help me?"

This isn't some video course you buy once and never use. It's everything you need to guarantee sales success.

You're the perfect fit for this course, if...

  • ... you're a founder, developer, freelancer or plan to be soon
  • ... you're building a business or side project with $0-5k monthly revenue
  • ... you're fed up of building things nobody wants to buy
  • ... you want to build a profitable business with real customers, quickly
  • ... you're not afraid to put in hard work to get results
  • ... you're selling to businesses or 'prosumers'

This course isn't a good fit for you, if...

  • ... you're building an ecommerce store or to-do list app
  • ... you've already built a product to $10k+ MRR before
  • ... you're more interested in pushing your (maybe terrible) product onto the world than building a profitable business
  • ... you aren’t willing to commit to actually doing the work (that’s totally fine btw - there’s no rule against ‘playing’ entrepreneur - just do it somewhere else!)
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Louis Nicholls

Who you're working with...

Before jumping full-time into consulting, I led partnerships and channel sales for a startup which raised over $14m. Before that, I built and sold my own SaaS company (and other projects). In total, I've taken 5 companies from $0 to $10k MRR and helped ~100 founders do the same.

I'm also the author of the Social Proof Handbook and write a weekly advice newsletter helping 5'000+ founders grow their projects.

Want to learn more? Check out my Indie Hackers podcast interview.


Will it be worth it for me?

I don't know...

If you're willing to put in the work and are able to focus on the customer's pain not your product vision, then I promise this course will give you everything you need to build a profitable business.

Put in the effort, follow the advice, and this course will easily pay for itself 100s of times over.

I'll move heaven and earth to get you there.

But it always takes effort to go from nothing to something.

Either way, if, for whatever reason, you’re not happy with the course, I don’t want your money. Simply let me know within 30 days of enrollment and I’ll give you a full refund.

How long can I access the course for?

Forever and ever.

You’ll have access to all the videos, worksheets along with any future updates we have planned.

You'll also have access to the super powerful Slack community.

How long does the course take to complete?

You shouldn't ever "complete" the course - if you're watching all of the videos at once, you're doing it wrong!

Instead, think of the course as your "Stack Overflow/Documentation" for sales. Dip into it whenever you get stuck, to move you forward faster.

Why do I need to learn sales? Can’t I do this with marketing?

Ah, the classic technical founder mistake.

Read this and then come back...

I already have a product, will this course help me turn it into a profitable business?


If you already have more than 1 paying customer then yes, almost definitely.

If not, then there's a good chance it is impossible to turn your product into a profitable company.

Either way, you'll find that out super quick in this course, and learn how to pivot to something people do want to buy (if necessary).

I don’t have a product yet, is that a problem?

No no no!

That's ideal!

In the first part of the course, you'll learn how to discover a product that people actually want to buy.

Coming into the course without having made mistakes will help you move forward much faster (because you have less baggage to drop along the way).

Can I just get the lessons without the coaching?

After 2 successful cohorts where this wasn't possible, the answer is finally yes!

To be clear, you're much, much more likely to be successful if you take the full course including coaching and accountability community.

But I know how difficult it can be to commit the time (or cash) to that, so I've finally managed to make the lessons and templates available by themselves at a more affordable price. They're still the best intro to sales out there today. By a mile.

I have another question…


I love helping founders and answering your questions.

Just shoot me an email.

© Louis Nicholls 2020. All rights reserved